Best Post Times for Instagram

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Posting the right content on Instagram at the right time can make all the difference in how many views and engagement you get. Knowing when to post can help maximize reach, followers and likes, so it pays to do your homework! Everyone’s needs are different and there is no ‘one size fits all’ answer but we have put together a guide based on research of when posts tend to perform best across different industries. Want to grow your instagram account? Click here buy likes, comment and followers for your instagram account from mixx. With any social media strategy, testing what works for your own audience is always important; this blog post aims to provide some baseline data about peak audiences for you to get started with before diving into more specific insights.

Timing Is Everything When It Comes to Social Media

When it comes to best practices for social media, timing is everything. Scheduling posts at the best times is paramount for social media success– especially when it comes to Instagram. A key best practice for best post times on Instagram is to be strategic with timing and funnel your content around the best times, which can differ by industry or geography. Experimenting with different times of the day and week may help you find what works best for your desired audience in terms of engagement. Through testing and analysis, you can best determine when your brand should post for maximum engagement on the ’gram!

The Best Time to Post on Instagram for the Most Engagement 

Finding the best post times for Instagram engagement can be a tricky undertaking, but when done correctly, the results can be greatly rewarding. Knowing when to post content on Instagram that best resonates with your followers is essential in maintaining consistent engagement. Generally, peak activity occurs around 9am and 5-6pm on weekdays as well as 3pm on Wednesdays. During these times users are more likely to check Instagram and engage in conversations. That being said, every account is unique and best post times may vary depending on an individual’s following demographic. For best results take into consideration the day of the week, time of day and frequency of posts before scheduling Instagram content.

What Time Zone You Should Be Following?

Choosing the best time zone for your business can be a daunting task. An important factor to consider when deciding what time zone you should be following is the best times to post on social media, such as Instagram. Having an understanding of when posts have best reachability and engagement with your desired audience will help to determine the best time zone choice for you. Doing some research into peak posting hours and analyzing past performance data can help make sure that your messages are seen by the right people at the best time for maximum engagement.

Posting Frequency That Works Best for You and Your Brand

When it comes to posting frequency, there is no one-size-fits-all approach that works best for all brands. The best post times will vary depending on the target audience, product or service offered and individual brand identity. Therefore, it is important to take the time to experiment with different post times and frequencies in order to find what is best for your business. To ensure maximum reach and engagement, opt for a posting schedule that strategically aligns frequent posts at opportune moments when followers are most active on social media platforms such as Instagram. This will help to capture their undivided attention and make sure that your content makes a lasting impression.


After analyzing the data, we found that the best time to post on Instagram is between 9 and 10 am EST. This may not work for every page, but it is a good starting point. If you want to increase your engagement rates, try posting during this time window and see how it goes!

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